Participant Biography: Justin Roberts of

May 9th, 2008 by Gabriella Opaz · No Comments

When, where and why did you begin blogging?

In May 2006, during Vinoble, I decided to have a go. The spur was the lack of anything in the bloggosphere devoted only to Sherry.

In a few short sentences, summarize your intention with your wine blog.

My main intention was to write about Sherry/Vino de Jerez and spread the word.

How would you describe your readers?

Mostly friends and family, although I’m hoping to get better at blogging and draw more people in. My blog is about as fashionable as fashionable as sherry at the moment! Links on the EWBC site (thank you!) and have upped the hit counter a bit.

Is blogging a professional endeavor for you or more of a personal outlet?

Definitely a personal outlet at the moment.

What tools or resources have you found to be successful in marketing your blog?

To be honest, I have not tried marketing my blog yet. I’m hoping to find out more about this at the EWBC.

How would you describe wine blogging to be different than print media?

Blogs can get relevant information out there a lot faster than print, there’s also the associated discussion which goes with any blog/post which adds even more value (most of the time). I love to read peoples comments/reactions, particularly since wine can be such a subjective topic. I guess that happens in print to a certain extent, with letters to the editor etc, but the turnaround is just not worth waiting for. Print does have more gravitas though, and I guess a blogger has to be really well-know and respected in the trade before they will get anywhere near a press tent!

Do you believe wine blogs have made any marked impact on the wine industry or wine culture?

Definitely, I’m certain blogs have opened many peoples eyes. The way wine is marketed must have been affected. Surely wine culture has been affected too, the discussion is much broader, people must be reading about and trying things they never even considered (or had heard of) before.

Where do you see wine blogging in 10 years?

In the future I’m sure some wine blogs will gain the kind of gravitas the print media has today, with all the associated influence etc.

What do you hope to gain from this conference?

To meet other bloggers, perhaps learn something new and taste wines I have not yet tasted…

Un Abrazo,


Tags: events · Participant Bio

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