When, where and why did you begin blogging?

We very recently started blogging, as it was a natural evolution from our previous static website.

In a few short sentences, summarize your intention with your wine blog.

We not only want to continue telling people about both ourselves and our wines, but are also curious what the world had to say about us.

How would you describe your readers?

Our readers are people that want information about both Cortes de Cima and our wines.

Is blogging a professional endeavor for you or more of a personal outlet?

Since we are a winery, our blog should be professional, but because we’re creating this with passion, it’s also quite personal as well.

What tools or resources have you found to be successful in marketing your blog?

That’s something that we shall see in time. We are too “green” in the business to make a fair judgment.

How would you describe wine blogging to be different than print media?

Print media is something where you have no intervention, it’s confined to what the journalist believes to be the truth, while blogging allows readers, and consumers, to have a word and express their personal truth without our intervention. And I guess that makes all the difference.

Do you believe wine blogs have made any marked impact on the wine industry or wine culture?

Well, just look at us. We are the answer to that question.

Where do you see wine blogging in 10 years?

I will let you know in about 10 years time.

What do you hope to gain from this conference?

Better knowledge about wine blogging, the faces involved and their different point-of-views about wine, marketing and life itself.