The first European Wine Bloggers Conference (EWBC), that brought together online wine writers and developers from across Europe, has just ended but the discussions are still ongoing.

Around 40 bloggers representing 11 different countries across Europe but also as far afield as Canada, Australia and the USA got together in the first event of its kind to find a way around the issues that divide and hinder wine bloggers, particularly across European borders.

The major success of the event was that wine lovers; producers, marketers, retailers or simply drinkers from the different countries found a way to overcome the language barriers that normally divide them and exchange ideas on wine writing, consumer education, wine marketing and other innovations. These discussions, and the personal links forged, will result in new kinds of content and new conversations about wine. These will attract more wine producers, retailers and consumers to the online environment. The result of this conference will be to make the online wine experience more relevant, effective and professional, but at that same time keep it personal and entertaining.

The event has been archived with both video and a live-blogging transcripts from each roundtable for anyone to review and comment on, so those who could not attend can relive the experience and read the ongoing conversation on the conference site at:
http://ewbc2008.wineblogger.info

The EWBC was organised by Robert McIntosh of The Wine Conversation (www.wineconversation.com) and Ryan & Gabriella Opaz of Catavino (www.catavino.net) and sponsored by Bodegas Dinastia Vivanco, Raimat, Amorim, Vinus TV, La Rioja Turismo, Casa de la Ermita and Herdade do Esporão

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