Part 3 – Micro … CONSULTANT
The revenue generation schemes discussed so far ([part 1] [part 2]) are reasonably direct, but one the greatest potential developments of blogging is the creation of a ‘personal brand’ – i.e. YOU.
Who has the most influence in this market?
Selling YOURSELF is what you do every day anyway, and you also [...]

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Image via Wikipedia
Part 2 – Micro … RETAILER
Maybe we could answer the question: Why should wine bloggers all be “journalists”, worrying about objectivity, even-handedness, transparency and so on?
I believe I first saw this point on pinotblogger, but we are at risk of limiting ourselves too much if wine bloggers are ALL to be considered [...]

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1. Micro … PUBLISHER
We CAN make money blogging about wine, but as with all business ventures it is very difficult to be successful without having a clear idea of what your business IS, and how you are going to achieve that success.
Image by Getty Images via Daylife
Most bloggers have little plan of what they [...]

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Having done similar research, two women sit down to write.
One writes a 500 word article, reads it over, sends it by email and turns off the computer.
The other, writes a similar 500 word article, reads it over, inserts it into a content management system, adds a series of supporting reference material through links, inserts a [...]

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The consumption of wine has a pyramidal shape. On the wide part you find the large producers, who make commercial, appealing wines at good prices, since they can reduce their costs with their buying potential. We are attending at a strong concentration of brands in this segment, with many wineries being bought by a few [...]

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How were we to know, when we started this event a few months ago, that we would receive so many requests from eager bloggers interested in participating, right up until the very last moment?
A few keen friends would surely come, and a few of the more internationally focused blogs would consider it, but our targets [...]

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When you launch an idea like the European Wine Bloggers’ Conference, everyone gets excited. It is new concept that is innovative and full of potential. Clearly, the future looks bright.
But with nothing to show for it but a brilliant ‘pitch’, potential sponsors will justifiably be somewhat skeptical investing their money. What if it never happens? [...]

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The second topic for discussion at the conference is “advertising”.
What issues do you think advertising raises for wine bloggers, and how might we address this?

On the one hand, it would be great to be paid for what we do. Even if the blog is not meant to be a business, there are costs and we [...]

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