The consumption of wine has a pyramidal shape. On the wide part you find the large producers, who make commercial, appealing wines at good prices, since they can reduce their costs with their buying potential. We are attending at a strong concentration of brands in this segment, with many wineries being bought by a few [...]

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Last week, I cozied up to a small worn wooden table in a dive seafood restaurant alongside 5 Catalan friends on the coast of Barcelona. The six of us are but half of a larger group of sailors, all dedicated to a 40 foot German sailboat that races on the unpredictable Mediterranean waters on the [...]

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We’ve all noticed how magazines are slowly fading into the shadows, as growth in magazine and newspaper subscriptions remain dormant, but has blogging taken over center stage? According to Jay Rayner of the Guardian, it may be curtains at least for critics.
It appears that consumers no longer feel the need to obtain their opinions from [...]

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The last topic of the conference is “wine blog writing”:
How can wine bloggers better engage their readers?
There has been much debate as to how wine bloggers can better reach out and touch their audiences; however, it seems that many of us are still flailing in the wind wondering if we’re actually being effective. From winery [...]

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